Embossing and Foils

A quick way to increase the perceived value of your product is by adding embossing / debossing, or metallic and pigmented foils to your custom product packaging. These design elements add a new dimension, and elegance, to your packaging that can’t be achieved by print alone. This is done through a process known as hot stamping where a metallic die is used to imprint an image on a surface.

Embossing raises a graphic element above the surface of the paper, whereas debossing depresses the image. The result is an image that can be seen and felt. When combined with printing that plays off an embossed image or logo, the composite graphic can be quite stunning.ularly effective in attracting attention.